What you gain as a reader

The book will show you how to use communications strategically, tactically and specifically to achieve your personal, professional, political or business objectives faster and more efficient.

Personal, Private situations

  • How you can understand your partner better
  • Why you are not understood
  • How you deal with jealousy
  • How you avoid conflicts and manage existing ones in a better way
  • How men and women function communicatively
  • Why men and women are differ - and in some cases to extreme extents
  • Why psychology destroys partnerships
  • ...

 

Career, Business, Leadership, Politics

  • How you avoid or solve conflicts
  • That our world is comprised of systems that protect themselves
  • How you penetrate into systems in order to win them over
  • How to beat scrupulous criminals with their own weapons
  • Why politicians are often ignorant
  • How psychological advertising counts us as stupid
  • How dictatorships uphold themselves and why democracy does not work
  • Why wars can not avoided
  • How you master critical situations
  • How to develop strategies and use them and why the right "tactic" is much more important
  • The tricks and dreams, Christopher Columbus used to change the world
  • How to protect yourself against manipulation attempts and how to manipulate
  • Why President Barack Obama had to win the election
  • How to give your personality an expression
  • How you find new ways to alter your own situation
  • How to sell your ideas better
  • How you win trust by not asking for it
  • How to convince successfully
  • How to change people and their behavior, without thereby attacking them
  • How to cope better with personal attacks by third parties and even use this to your own advantage
  • How you can see through liars and phonies faster
  • How you gain by avoiding criticism to people
  • How you can change your life by understanding communication
  • ...

 

Communication Sciences

  • The human communications system from an entirely new perspective
  • The foundations of human communication, its rules, problems and laws
  • What can truth hold - realities construct themselves
  • How human behavior systems function and how to use them to your advantage
  • The paradoxes, pitfalls and traps of bad communication
  • Axioms of communication